Coca-Cola Summer Sound — 800 metres of LED screen, 900 influencers, and a whole evening where the crowd plays with the screens.
Coca-Cola brought 900 Israeli influencers together for its Summer Sound event. We built them a space made of screen: 800 metres of LED, visuals on every screen, interaction games the guests drive with their bodies and by touch, and AI content created especially for the event.
- Client
- Coca-Cola
- Audience
- 900 influencers
Station by station
A short clip from every station at the event. Tap to watch.
Moments from the event
How it was built, step by step.
The same three stages described in How it works, this time on a real project. Each stage, and what our department did in it.
- 01Planning department
Planning
Laying the content out across 800 metres of LED screen so that every wall has a job: entrance, influencer wall, game stations and stage. Defining each interaction station: what the guest does, what the screen gives back, and how points are counted.
- 02Studio department
Studio
Visuals in the brand's language for every screen, and AI content created especially for the event. Development of the interaction games: exploding bottles, a piano played by touching the screen, and a drumming contest. A photo station with a dedicated app: guests pick a mood and the picture arrives on WhatsApp.
- 03Field department
The night itself
Live operation of every screen and every interaction station throughout the evening, from the entrance to the shows on stage.
The bottom line.
- Visuals on every screen
- Interaction games with the crowd
- AI content made for the event
- Photo station with the picture sent to WhatsApp
The shows
Your next event could look like this.
Tell us about your event and we'll get back to you with first ideas and a tailored proposal.